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 1. Keep It simplest at best.

2. Imagine Amazon selling Millions of products and choosing thousands by clients, but in blog, you write and expect audience to read. So, make sure it is easier and simpler to read.

3. Who are your audience? write in their tone. Write for them. 

4. Don't cram the keywords for SEO. The new algorithms judge based on frequency of words related to keywords.

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